What Branding Isn't (Local Author, Andrew J. Oleson)

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Branding is essential to the success of your organization, and it involves many things. In this book, we will tell you what branding ISN’T so you can avoid the unwise and costly errors that we’ve seen organizations make. Knowing what NOT to do is just as important as knowing what to do. These principles are time-tested, and, if executed correctly, will guide you to having more than just a logo — your brand will become LEGENDARY.